Are you a new brand? Or thinking about starting your own business? Here is our simple checklist for building a successful brand.
Define your brand and who you are – You can’t start a brand without knowing your story and why you’re starting your business
Know your brand’s strength – What does your business do really well that you can capitalize on?
Find your target audience and study them – Who is interested in business? What is their demographics, geographic area, income, etc.
Create your brand story – Tell the story of your brand. This will make your audience understand who you are and allow them to make a connection.
Design the look and feel of your brand – Find the colours, fonts, and logo that fit who your brand is and what you represent
Create your voice – How does your brand sound? What vocabulary does your business use?