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Olipop is killing the marketing game, blending innovation, authenticity, and a splash of celebrity endorsement. Ranked Number 5 on Ad Age’s 2023 Marketers of the Year list, Olipop's journey from niche health stores to mainstream sensation offers a refreshing take on...
This past weekend marked the 58th Super Bowl, and while we loved watching Arnold Schwarzenegger belt out the State Farm jingle and Ben Affleck rap about his Dunkin’ order, one advertisement stood out to us as marketers (and website designers!). Squarespace took...
Selena Gomez has given us yet another reason to love Rare Beauty. Earlier this month, the beauty brand known for its commitment to mental health launched the Comfort Club, a digital platform aimed at providing solace and inspiration to its global community. More...
TikTok users woke up last Thursday morning to find many of the videos on their pages muted. Universal Music Group (UMG), the world’s largest music company, pulled its catalogue from the popular short-form video platform. The move came after failed negotiations...
In a digital world where millions are at our fingertips, brands have a unique opportunity to engage with their audience in real-time, turning unexpected moments into marketing gold. The power of reactive marketing and social listening has never been more evident than...
In the glamorous world of Hollywood, product placement has been a subtle dance between art and commerce. However, the new "Mean Girls" musical movie has taken a bold step, or rather a runway strut, into the realm of excessive product promotion, particularly with its...