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THE BLOG

Snoop Dogg’s Going Smokeless: A Solo Stove Collaboration

Snoop Dogg, the master of all things chill, recently had the internet in stitches when he announced he was "giving up smoke." Before you start questioning the universe, rest assured; his cryptic Instagram post was a simply clever marketing stunt for Solo Stove's...

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TikTok Made Me Buy It: Stanley Tumbler’s Viral Return

Not your dad's tumbler – Or is it? Open any social media platform, and it won't take you long to stumble upon someone casually sipping from their Stanley – whether it's during a "get ready with me," a grocery haul, or just a chill day. What might seem like a casual...

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Spotify Wrapped: The Art of Shareable Marketing

It's the most wonderful time of the year! That's right - Spotify Wrapped is right around the corner. As we eagerly anticipate the grand reveal of 2023's Wrapped, it's time to explore why this annual event is a blend of personalized experiences and viral marketing...

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SKIMS x NBA: A Slam Dunk Collaboration 

It's official - the NBA and SKIMS have teamed up to redefine the game of underwear partnerships. The SKIMS brand, renowned for its extraordinary influence on pop culture, is bringing its unique flair to the world of basketball, as it becomes the official underwear...

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Defying Duplication: Olaplex’s TikTok Triumph 

In a world captivated by TikTok's dupe culture, the premium hair care brand Olaplex took center stage with a marketing campaign that not only turned heads, but brilliantly showcased the unreplicable quality of their products. On September 25, Olaplex orchestrated a...

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