Snoop Dogg, the master of all things chill, recently had the internet in stitches when he announced he was "giving up smoke." Before you start questioning the universe, rest assured; his cryptic Instagram post was a simply clever marketing stunt for Solo Stove's...

Not your dad's tumbler – Or is it? Open any social media platform, and it won't take you long to stumble upon someone casually sipping from their Stanley – whether it's during a "get ready with me," a grocery haul, or just a chill day. What might seem like a casual...

It's the most wonderful time of the year! That's right - Spotify Wrapped is right around the corner. As we eagerly anticipate the grand reveal of 2023's Wrapped, it's time to explore why this annual event is a blend of personalized experiences and viral marketing...

It's official - the NBA and SKIMS have teamed up to redefine the game of underwear partnerships. The SKIMS brand, renowned for its extraordinary influence on pop culture, is bringing its unique flair to the world of basketball, as it becomes the official underwear...

In a cosmic collaboration, Prada is teaming up with space pioneers Axiom Space to create spacesuits for NASA's upcoming mission to the Moon. Prada’s design crew is working closely with Axiom Space to bring a touch of runway glamour to the lunar surface, marking a...

In a world captivated by TikTok's dupe culture, the premium hair care brand Olaplex took center stage with a marketing campaign that not only turned heads, but brilliantly showcased the unreplicable quality of their products. On September 25, Olaplex orchestrated a...