We know that Search engine optimization (SEO) is a critical aspect of online businesses that want to rank high on search engines like Google. To stay ahead of the competition, it’s essential to follow SEO best practices and keep up with the latest trends. Some of the key best practices include conducting thorough keyword research, optimizing your website’s content and structure, building high-quality links, optimizing for mobile, and creating engaging content that resonates with your target audience. 

But what next? How does an already established business apply these and level up their SEO practices?

Once you have established a foundation of basic SEO practices, it’s time to take your strategy to the next level. Here are some tips to help you level up your SEO game:

1. Focus on long-tail keywords: While short-tail keywords may have higher search volume, they are also highly competitive. By focusing on long-tail keywords, you can target specific niche areas with less competition and more targeted traffic.

2. Optimize for voice search: With the increasing popularity of voice assistants like Siri and Alexa, it’s important to optimize your content for voice search. This means using conversational language and answering common questions that users might ask.

3. Utilize schema markup: Schema markup is a type of microdata that can be added to your website’s code to help search engines understand your content better. By utilizing schema markup, you can improve your search engine visibility and increase click-through rates.

4. Invest in video content: Video content is becoming increasingly popular and can help improve your search engine ranking. Make sure to optimize your video content by including relevant keywords in your titles and descriptions.

5. Prioritize user experience: A positive user experience is crucial for both SEO and user engagement. Make sure your website is easy to navigate, loads quickly, and has high-quality content that provides value to your audience.

By implementing these advanced SEO strategies, you can take your website’s search engine ranking to the next level. Remember to stay up-to-date with the latest trends and best practices to ensure that your business stays ahead of the competition.