It’s official – the NBA and SKIMS have teamed up to redefine the game of underwear partnerships. The SKIMS brand, renowned for its extraordinary influence on pop culture, is bringing its unique flair to the world of basketball, as it becomes the official underwear brand of the NBA and WNBA. With Kim Kardashian as the Co-Founder and Creative Director, it’s no surprise they’re making significant strides.

SKIMS recently ventured into men’s fashion, launching a campaign titled “Every Body is Wearing SKIMS.” Featuring NBA All-Star Shai Gilgeous-Alexander and other stellar athlete endorsers, the brand is redefining the game in sportswear comfort and style.

“I am incredibly proud of SKIMS’ partnership with the NBA, as it reflects SKIMS’ remarkable growth and its increasing influence on culture,” said Kim Kardashian. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I eagerly anticipate seeing the partnership thrive.”

This multiyear agreement ensures that the world will see SKIMS’ mark on the grandest stages, from the NBA All-Star Game to the NBA In-Season Tournament, promising fresh and unexpected ways to experience this exciting fusion of fashion and basketball.

Don’t be surprised if you spot SKIMS’ signature style right on the courts, thanks to on-court virtual signage during national broadcasts and extensive presence across the league’s official social and digital platforms.

In the world of business, diversification and bold moves can redefine success.  This union between SKIMS and the NBA is a testament to the limitless potential of marketing innovation. 

So, here’s to SKIMS, our girl Kim K, and the NBA for breaking boundaries and inspiring us all.