Skims Vs. Dupes

Snoop Dogg, the master of all things chill, recently had the internet in stitches when he announced he was “giving up smoke.” Before you start questioning the universe, rest assured; his cryptic Instagram post was a simply clever marketing stunt for Solo Stove’s smokeless fire pit. The man famous for embracing smoke is now endorsing a product designed to eliminate it.

“We’re stoked to have a product so good, it even inspired Snoop to go smokeless,” said Solo Brands CEO John Merris. 

Snoop Dogg has been appointed as the official “smokesman” for the brand. In this collaboration, he will actively participate in product innovation and craft a distinctive line of goods. The exclusive bundle includes a bonfire fire pit personally designed by Snoop, a fire pit stand, a stylish bucket hat, and a sticker pack.

This partnership represents Solo Stove’s first major national marketing push, and includes a 30-second broadcast spot, along with social, podcast, out-of-home, and digital elements.

This campaign exemplifies the impact of unconventional marketing; when brands embrace creativity and venture into unexpected territories, they not only capture attention but also dominate conversations across the internet. It’s proof that thinking outside the box can lead to a marketing sensation.