Let’s talk about the customer journey because it’s very important to your business.
Once your customer hits the follow button, the work isn’t done. Here are 3 things you should be doing after you gain new followers.
- You want your followers to stay so you have to show them why they followed your account. Add value, educate and entertain to keep your followers interested in your profile and want to tap that link in bio button.
- Make your customer engage with your content. Ask them questions, show them BTS content, and make them feel like they’re part of your community. This will also help you develop content that they find valuable in the future.
- Make your followers convert from your social platform to your website. Use strong CTAs, exclusive offers, testimonials and free resources that will make them take the next step. You want your audience to follow, engage, convert to a customer and then become an advocate for your brand.