A GUIDE TO BOOSTING SALES

DURING THE POST-HOLIDAY SLUMP

The holiday season is a goldmine for businesses. 

Between November and Christmas Eve, shoppers go all out, racking up $989 billion in purchases in 2024.  Cyber Monday alone pulled in  $13.3 billion, making it the year’s biggest online shopping day.

But after the chaos of the holidays, January rolls in, and things slow down.

Sounds like bad news for sales, right? Not so fast. 

While the start of the year might feel like a dry spell, it’s actually a golden opportunity. January through March is when people are all about fresh starts—whether that’s hitting the gym, organizing their homes, or finally tackling those business goals. This is your chance to tap into that mindset and show up with the right offers at the right time.

We’ve put together a guide to Boosting Sales During the Post-Holiday Slump to help you crush it during this quieter season. It’s packed with actionable ideas like:

  • Launching themed campaigns (think: Valentine’s Day gift guides or “New Year, New You” bundles).

  • Focusing on self-improvement vibes (help your customers invest in themselves, their homes, or their businesses).

  • Showing love to your loyal customers (because they’re the MVPs who’ll keep coming back).