Nike and Skims together? Yes, please.

The collab was announced earlier this week, and it’s one that feels like it was meant to happen. Both Nike and Skims have spent years carving out their places in the fashion and sportswear world—Nike, known for innovation and performance-driven gear, and Skims, recognized for its body-positive, inclusive approach to everyday wear. This partnership brings those strengths together, and we’re here for it.

Sephora Canada’s newest campaign builds on its 'We Belong to Something Beautiful' initiative, first launched in 2019. This latest installment highlights personal stories that push past traditional beauty norms—a male hockey player embracing skincare, an older woman enjoying a night out with confidence, and a young adult using makeup in their own unique way. It’s not just an ad—it’s a celebration of self-expression in all its forms.

Branding is about so much more than a name—it’s about recognition, perception, and the story a company tells. In the case of UGG Since 1974, even though the company is forced to rebrand outside of Australia, the value of their brand remains intact. It’s found in their history, craftsmanship, and the loyal customers they’ve built over decades.

Rare Beauty knows how to grab attention, and their Soft Pinch line has been that girl since day one. You’ve definitely seen the gold-capped Soft Pinch Liquid Blush all over your feed — it’s iconic for a reason. It’s been a staple since launch, and now Rare Beauty  is back with a new drop: Soft Pinch Liquid Contour.  The vibe? Effortless. “Dot ➡️ Blend ➡️ Done ☑️.”

We’ve been hearing rumors about a TikTok ban in the U.S. for months. Last weekend, it finally happened… well, kind of. U.S. users were kicked off the app for less than 24 hours, and while the shutdown was brief, the ripple effects are hard to ignore. Here’s what we’re taking away from the TikTok ban that wasn’t:

Heineken’s latest campaign, “0.0 Reasons Needed,” is marketing that is connecting with people on a real level. By tackling the stigma around non-alcoholic beer with humor and honesty, Heineken has created something fresh, relatable, and on point for today’s culture.

AI is everywhere these days, from chatbots to content creation. It’s clear that AI can do a lot of heavy lifting, but there are still things it just can’t do like humans can. When it comes to connecting with people, the human touch is irreplaceable.

Nike and LEGO are teaming up to bring the worlds of sport and play together in a way we’ve never seen before. This multi-year global partnership, set to launch this year, combines the creative power of LEGO bricks with Nike’s "Just Do It" spirit, creating endless opportunities for kids to get active, imaginative, and inspired.

At the end of last year, we wrote a blog post about how 2023 became the year of “girlhood”—a time when Barbie made a comeback, friendship bracelets were traded, and everything pink was embraced. It was a year full of nostalgia, self-expression, and lighthearted moments.

Fast forward to now, and we’re living in the "year of the meme." The focus has shifted to humor, memes, and a more authentic, relaxed approach to marketing. Brands are moving away from perfectly polished content and embracing a more playful, human connection with their audience.

Powerade just launched The Athletes Code, a new initiative that allows athletes to take a break from their sponsorship commitments to focus on their mental health—without the fear of losing their partnership. This program is part of Powerade’s larger Pause is Power platform, which encourages athletes to step back when they need to and return stronger, not just physically, but mentally as well.

Coca-Cola’s holiday ads are a tradition. For years, they’ve captured the magic of the season—iconic red trucks, twinkling lights, and Santa Claus bringing smiles to families everywhere. But this year, the company tried something different, using generative AI to create its Christmas campaign.

The result? A lot of disappointed fans.

Black Friday is tomorrow, and you can almost hear the sound of shopping carts (both physical and virtual) filling up at lightning speed. But while most brands are turning up the pressure, The Ordinary is doing the exact opposite with their ‘Slowvember’ campaign.

The Eras tour has officially made it to Toronto.

Whether you’re a fan of her music or not, there’s no denying the massive impact Taylor Swift has had on the city—and every city she’s visited

It’s been a week since Starbucks dropped their holiday menu (we’re already hooked on the caramel brulée lattes), and along with it, the return of those iconic holiday cups. For 27 years, these cups have marked the start of the season, becoming a symbol of the warmth and excitement that make the holidays feel so special.

We partnered with Lion & Bear to build a custom Shopify website designed to elevate their online presence, streamline subscription management, and increase visibility—all while staying true to their child-centred, story-driven brand.

If you’re anything like us, you spent last Sunday curled up on the couch watching Netflix’s new Martha Stewart documentary. And let’s just say—it did not disappoint. Martha’s story is full of ups and downs, showing how she built an empire, lost it all (and then some), and came back in a way that no one saw coming.

Few brands have mastered the art of rivalries like McDonald’s and Burger King. It’s a playful battle that’s spanned decades, with both using creativity and humour to keep people entertained, no matter where their burger loyalty lies. In honour of Halloween, zeroing in on Burger King’s 2017 #ScaryClownNight campaign.

Last year, the Barbie movie took over our feeds and our hearts. With a $145 million budget, it was impossible to miss.  

Now, all eyes are on Wicked as it gears up to make its entrance. With a matching budget, we're all wondering if they can stir up that same level of hype and box office magic. They're going all out with some fabulous collaborations, and we’re highlighting some of our faves!

If you’re into travel content on social media, you’re going to want to check this out.

Expedia has launched Travel Shops, allowing creators to set up their own personalized storefronts in the app. With over 100 Travel Shops now available, you can find genuine recommendations from influencers you trust.

Wait, does Gap have really cute clothes, or are we just getting old?!

Nope, it’s not just us. Gap is officially stepping up its game, and their latest collaboration with Cult Gaia proves they’re moving past the classic jeans-and-crewneck combo your grandma used to love.