CASE STUDY

Transforming Après Actif’s Digital Presence

We partnered with Après Actif to build a website that better aligned with their brand identity and growing audience. We developed a visually engaging, user-friendly platform that showcased their activewear collections while improving navigation and structure. Additionally, we optimized email flows to enhance customer engagement and drive higher conversion rates, elevating Après Actif’s digital presence and performance.

1. Website Revamp

  • Designed a sleek, modern homepage with dynamic imagery and optimized user flow to highlight key products and collections.

  • Streamlined navigation, introducing clear categories like "Best Sellers," "Tops," and "Accessories" to enhance the shopping experience.

  • Integrated curated sections like "Shop the Look" and "Retail Partners" to showcase versatility and brand story.

  • Enhanced mobile responsiveness and site speed for seamless browsing.

OUR APPROACH

2. Email Flow Optimization

  • Introduced a complete suite of automated email flows, including Welcome, Abandoned Cart, and Post-Purchase emails.

  • Crafted engaging, brand-aligned copy to encourage clicks and conversions.

  • Incorporated personalized messaging and dynamic product recommendations.

THE RESULTS:

Website Revamp

  • Conversion Rate increased from an average of 1.5% to a consistent 3% after the website launch.

  • Significant Growth in Organic Traffic up 40% due to better SEO and user experience.

  • Brought the brand’s story to life with bold visuals, intuitive navigation, and a polished layout. Shoppers now enjoy a seamless journey from browsing to checkout.

Email Flow Optimization

  • Open rates jumped to 62.9% (industry average ~20-25%).

  • 487.72% increase in revenue from email marketing.

  • 525.9% improvement in click rate from revamped flows.

  • Unified design across the website and email campaigns.

  • Enhanced storytelling through product-focused content and seasonal themes.

  • Enhanced User Experience with easy navigation and clear CTAs.

  • Campaigns optimized for engagement and sales.

  • Improved customer lifetime value through tailored email flows.

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