Bora Bora Backlash: Tarte’s Influencer Getaway

Tarte’s recent escapades to Bora Bora had everyone talking—again. 

But before we dive into the champagne-filled details, let’s rewind to last year’s Dubai trip.  Critics were quick to point out the lack of diversity and the fact that half the influencers seemed more interested in sunbathing than promoting Tarte products. But hey, at least the hashtag was trending…right?

Fast forward to this year’s Bora Bora getaway. With private jets, overwater bungalows, and champagne flowing like water, it was a dreamy affair. However, as the costs surfaced—$98,500 for a private jet, anyone?—some eyebrows were raised. 

The question lingers: Do influencer getaways really sell makeup?

The social media chatter was divided. Some admired the luxury, while others questioned its relevance to everyday beauty enthusiasts.  Comments on influencer’s videos included negative remarks like “how are videos of out of touch influencers supposed to convince me to buy their products?” and “it’s giving tone deaf.” 

But before we go full-on judgment mode, let’s hear from Maureen Kelly, Founder & CEO of Tarte Cosmetics. According to Maureen, these trips are all about building relationships and creating #content with a capital C. She’s been doing this influencer thing since before hashtags were cool, and she swears by the power of face-to-face bonding.

So, what’s the bottom line on Tarte’s influencer rendezvous? It’s a blend of luxury, reflection, and strategic marketing. While the extravagance may raise eyebrows, it’s a testament to the brand’s commitment to engagement and experience. After all, marketing isn’t just about the products; it’s about the stories and connections we share. 

If nothing else, Tarte certainly knows how to make an impression.