Nike x LEGO: Building a New Era of Play and Creativity
Nike and LEGO are teaming up to bring the worlds of sport and play together in a way we’ve never seen before. This multi-year global partnership, set to launch this year, combines the creative power of LEGO bricks with Nike’s "Just Do It" spirit, creating endless opportunities for kids to get active, imaginative, and inspired.
A Partnership Rooted in Play
At the heart of this collaboration is the shared belief that play is essential for kids to grow, dream, and thrive. Whether it’s through building a LEGO masterpiece or chasing a soccer ball, the goal is to make play accessible and fun for kids everywhere. Through co-branded products, engaging content, and interactive experiences, Nike and LEGO are redefining what it means to play.
Addressing the Play Deficit
Kids today face fewer opportunities to engage in meaningful play. A LEGO survey revealed that 59% of parents worry their children don’t have enough time or access to fun activities, and that only one in five kids gets the recommended amount of physical activity. This partnership aims to tackle these challenges by encouraging kids to move, build, and explore in new creative ways.
International Day of Play
In March 2024, the United Nations adopted a resolution designating June 11 as the International Day of Play, backed by both LEGO and Nike. This year, International Day of Play will serve as a key moment for the partnership, inspiring children worldwide to embrace both creative play and physical activity.
What to Expect in 2025
While details are still under wraps, families can look forward to a range of products that blend LEGO’s iconic designs with Nike’s focus on movement and sport. From sneakers inspired by LEGO bricks to gear that sparks imagination, the collaboration promises to deliver something truly unique.
Beyond products, Nike and LEGO are planning experiences and content that bring their shared vision to life. Whether it’s virtual challenges, community events, or interactive storytelling, this partnership is all about making play a part of every child’s daily life.
This partnership is about empowering families to prioritize creativity and activity, and reminding everyone that play is for all ages. The excitement is building (pun intended), and we can’t wait to see what this collab has in store!