Redefining Fitness: Inside Corona's Premier Club Campaign

When you think of fitness, you don't usually picture cracking open a cold one, but Corona is flipping the script with their latest campaign. They're shaking up the scene with fun videos and a bold message: you can live your best life without giving up the things you love, including a nice cold beer. 

Corona Premier is doubling down on messaging around fitness as a lifestyle. The push emphasizes an active lifestyle while showcasing the light beer as something to be excited about, not something that needs to be given up.

With its Premier Club campaign, Corona is inviting consumers to embrace a lifestyle that celebrates both fitness and enjoyment. Former Bachelor star and ex-NCAA football player Matt James has joined the Corona family as their first ever Director of Lifestyle, leading the charge in promoting an active lifestyle while enjoying moments with friends.

“I’m thrilled to join the Corona family and serve as the first-ever Director of Lifestyle at Corona Premier,” said Matt James. “To me, good times are always better when shared with friends. I love that Corona Premier celebrates those moments as well and champions an active lifestyle. Having a platform to help hype and motivate others to do the same is really exciting.”

The Premier Club aims to introduce consumers to fun and playful ways to incorporate fitness into their lives while enjoying the light and refreshing taste of Corona Premier. Through bespoke fitness and sports experiences, as well as appearances from its Director of Lifestyle, the Premier Club offers a unique opportunity for consumers to taste and feel the premier side of light.

By combining fitness and fun, Corona is tapping into a new demographic and expanding its reach beyond traditional beer marketing. The Premier Club campaign is not just about selling beer; it's about promoting a lifestyle—an active, enjoyable, and balanced lifestyle that resonates with today's consumers.

In a world where fitness and indulgence are often seen as opposites, Corona's Premier Club campaign is breaking down barriers and showing that you can have both. It's not about giving up the things you love; it's about embracing them while living your best life. Cheers to that!