Standing Out in the Wellness Space: What Rhode Can Teach Us
In a fiercely competitive health and wellness industry, standing out in a saturated market is no small task. But there’s one brand that continues to come out on top and keeps us coming back for more—Rhode. Launched in June of 2022, the brand made a major impact, hitting $10 million in sales in just 11 days and drawing over 1 million sign-ups on their waitlist.
So what makes them so successful?
Building a Visual Experience
Rhode’s Instagram is a whole mood. With polished images, minimalist aesthetics, and a strong focus on Founder and Creative Director Hailey Bieber’s personal style, the feed feels like an extension of her “clean girl” vibe. It’s modern, effortless, and just a little bit aspirational without being unattainable. By seamlessly weaving in product shots, lifestyle photos, and behind-the-scenes glimpses, Rhode invites followers to be a part of their world.
But Instagram is just the starting point. Where they really turn up the engagement is on TikTok. Here, it’s less about the polished look and more about having fun and showing off how the products fit into real-life routines. From skincare tips to trending challenges, the content feels natural, relatable, and above all, interactive. It’s this balance that keeps Rhode’s audience engaged and invested.
Authenticity That Stands Out
What makes Rhode’s approach feel fresh is its authenticity. Hailey Bieber isn’t just a figurehead; she’s genuinely involved. With over 53.4 million followers on her Instagram profile, her influence is substantial, but it goes beyond that. Hailey’s minimalist lifestyle and vibe are reflected in everything the brand does, creating a real connection with her audience.
This level of authenticity fosters a community that’s more than just a customer base. People are invested—they talk about the products, share their experiences, and feel a personal connection to the brand. The result? A loyal following that truly cares about every new drop and takes pride in showcasing it.
Letting Products Speak for Themselves
Rhode’s visual storytelling is another key to their success. Rather than just listing benefits or throwing out a bunch of product stats, they focus on capturing a feeling. Take their recent Instagram carousel, for example. It featured a variety of soft, calming imagery—clouds, cozy beds, and fluffy textures—with the caption, “brc feels like…”. The post didn’t just showcase the Barrier Restore Cream; it painted a picture of the sensory experience that customers can expect.
This kind of content doesn’t just look good—it creates a vibe that sticks. It’s about showing the customer what the product feels like before they’ve even opened it.
Ready to Elevate Your Wellness Brand
Wellness brands looking to stand out can definitely take a few cues from Rhode. From creating an aesthetic that mirrors your brand’s identity to making customers feel something with your content, the right strategy can make all the difference. If you’re ready to craft a strategy that feels fresh, modern, and authentic, reach out.
Let’s create a digital experience your audience won’t forget.