The White Lotus Effect: The Brands Cashing In on Luxury Escapism

If you’ve ever watched The White Lotus and thought, "I need to be on that vacation—minus the murder and awkward dinner conversations," you’re not alone. With each episode pulling in an average of 10 million viewers per episode, brands are jumping on the opportunity to jump on its effortlessly chic, slightly chaotic, and oh-so-aspirational aesthetic.

The White Lotus Aesthetic: Luxury, but Make It Accessible

Between the designer wardrobes, 5-star resorts, and cocktails that cost as much as your rent, The White Lotus makes luxury look like an art form. And while most of us can’t jet off to a five-star resort at a moment’s notice, brands are making it easier than ever to fake it ‘til we make it. From fashion to home decor, these collaborations are bringing the White Lotus dream to the masses—no private jet required.

Brands That Said, “Let’s White Lotus-ify Everything

Turns out, the secret to great marketing is slapping The White Lotus name on a product and watching it sell out. 

The Takeaway: Pop Culture Sells

These brands are proving that people don’t just want to watch the show, they want to live it. So, while we may not all have a standing reservation at the next White Lotus resort, we can sip our iced coffee, throw on a chic vacation set, light a luxe candle, and create our own version of the experience.  



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