The White Lotus Effect: The Brands Cashing In on Luxury Escapism
If you’ve ever watched The White Lotus and thought, "I need to be on that vacation—minus the murder and awkward dinner conversations," you’re not alone. With each episode pulling in an average of 10 million viewers per episode, brands are jumping on the opportunity to jump on its effortlessly chic, slightly chaotic, and oh-so-aspirational aesthetic.
The White Lotus Aesthetic: Luxury, but Make It Accessible
Between the designer wardrobes, 5-star resorts, and cocktails that cost as much as your rent, The White Lotus makes luxury look like an art form. And while most of us can’t jet off to a five-star resort at a moment’s notice, brands are making it easier than ever to fake it ‘til we make it. From fashion to home decor, these collaborations are bringing the White Lotus dream to the masses—no private jet required.
Brands That Said, “Let’s White Lotus-ify Everything
Turns out, the secret to great marketing is slapping The White Lotus name on a product and watching it sell out.
H&M x The White Lotus – A 25-piece collection of breezy dresses, matching sets, and vibrant prints perfect for sipping Aperol spritzes while pretending you’re in Sicily.
Banana Republic x The White Lotus – Lightweight knits, flowy dresses, and bucket hats modeled by Patrick Schwarzenegger, obviously.
Away x The White Lotus – A luggage set designed for people who like their vacations dramatic but their suitcases practical.
DIFF Eyewear x The White Lotus – Sunnies inspired by the show’s exotic locations.
Nest x The White Lotus – A cucumber and white sage candle set designed to transport you straight to a resort spa.
CB2 x The White Lotus – Home decor that lets you recreate the show’s luxurious aesthetic.
Brunch x The White Lotus – A collection of hotel-inspired slippers, flip-flops, and terrycloth essentials, because nothing screams ‘rich and relaxed’ like fancy loungewear.
Supergoop! x The White Lotus – A suncare kit with SPF must-haves and stickers to customize your beauty bag.
Coffee Mate x The White Lotus – Thai iced coffee to bring a little indulgence to your morning routine.
The Takeaway: Pop Culture Sells
These brands are proving that people don’t just want to watch the show, they want to live it. So, while we may not all have a standing reservation at the next White Lotus resort, we can sip our iced coffee, throw on a chic vacation set, light a luxe candle, and create our own version of the experience.