CASE STUDY

A woman lying in bed, wearing a sleep mask, and looking to the side. The bed has a white comforter and a decorative pillow with gold floral patterns. The headboard is made of brown leather with a diamond tufted design.

Grace & Company partnered with The Concept Agency to elevate their digital presence through a website redesign, ongoing email marketing, and eCommerce management. We transformed their website into a vibrant, user-friendly shopping experience, making it easier for customers to explore bestsellers and connect with the brand’s story. Alongside the redesign, we manage monthly email campaigns that nurture customer relationships, drive sales, and highlight new products. This comprehensive strategy has helped strengthen Grace & Company’s online presence while enhancing engagement and conversions.

Click here to read more about the website redesign for Grace & Company.

EMAIL MARKETING
WEBSITE REDESIGN
SOCIAL PROOF INTEGRATION
USER EXPERIENCE OPTIMIZATION
BRAND STORYTELLING

HOW WE HELP:

RESULTS

+37%

INCREASE IN EMAIL MARKETING REVENUE

51.9%

AVERAGE OPEN RATE

+71.75%

Woman in white robe adjusting a patterned shower cap in front of a bathroom mirror.
Open laptop displaying an online shop for beauty and skincare products, featuring models with headscarves and various items like masks and headbands.
An advertisement for hair towels featuring images of women with hair towels on their heads, text describing the benefits of hair towels, and call-to-action buttons to shop.

EMAIL LIST GROWTH

Computer screen displaying a webpage for Grace & Company, announcing the holiday shop is now open. The page features pink background with hair accessories and headbands.

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