Ready, Set, Launch:
Planning a Drop That Actually Sells

Summer’s almost here, which means new collections, fresh products, and seasonal promos are just around the corner. Whether you’re preparing to launch a new product, or push a seasonal best-seller, having a solid plan in place is the difference between making a sale, and completely selling out.

This guide breaks down:

  • What a full launch prep actually looks like

  • How to build excitement before the drop

  • What content to create, and when

  • How to get your platforms working together