The $1M Email Strategy for DTC Brands

How Scaling Brands Use Email to Double Revenue Without Doubling Ad Spend

If you’re a founder, marketer, or ecommerce brand doing $500K+ per year, this guide is for you. Inside, we’ll walk you through the exact email flows, segmentation strategies, and campaign ideas we use at The Concept Agency to help DTC brands scale past $1M in revenue—without relying solely on paid ads.

By the end, you’ll have:

  • The 5 essential email flows to drive conversions on autopilot

  • Proven campaign strategies that generate clicks and repeat buys

  • Simple segmentation tips that increase performance overnight

  • A checklist to audit your own email setup like a pro