Meet Labubu: The Creepy Collectible Taking Over The Internet

They’re strange, a little creepy, and completely sold out.

Labubu figures have become the newest status symbol, sparking long lines, insane resale markets, and plush toy chaos around the world.

Originally part of Pop Mart’s “The Monsters” series, Labubu isn’t your classic cute collectible. It’s a mischievous little gremlin with big ears and a toothy grin. And somehow, these quirky little characters have broken the internet. In 2024 alone, Labubu helped bring in around $423 million in revenue, contributing to Pop Mart more than doubling its total earnings and boosting plush toy sales by over 1,200%.

What’s driving all the attention? Exclusivity. Labubus come out in limited drops and sell out almost instantly. They’re sold in blind boxes, so you never know exactly which one you’ll get, and that uncertainty keeps people coming back for more (and makes for great unboxing content).

This kind of obsession isn’t new. Every generation has its collectible craze…Webkinz, Tamagotchis, Beanie Babies. But Labubu taps into something uniquely modern: the thrill of the chase amplified by social media. People eagerly share their rare finds online, make trades, and flaunt their collections in viral videos that rack up millions of views. The resale market has exploded too, with the plushies fetching hundreds or even thousands of dollars online, turning what started as a playful hobby into a full-fledged side hustle.

So, whether you’re a collector, a casual observer, or just someone who can’t quite figure out the appeal, one thing is for sure…those toothy grins are everywhere, and this strange little monster isn’t going anywhere soon.