The Power of Perception: Marketing Lessons from The Devil Wears Prada

We are so back.

Nearly two decades after it first dropped, the long-awaited The Devil Wears Prada sequel is officially happening. And people are already obsessed, obviously. Between June 30 and July 29 alone, online conversation about the new film generated $38.6 million in media impact value. 

The sequel hits theatres May 1, 2026, just days before the Met Gala. Strategic? Obviously. The devil works hard, but Miranda Priestly works harder. 

And as the internet gets back in its Miranda era, we’re taking a moment to do some homework. Because The Devil Wears Prada might be about fashion, but it’s also a masterclass in marketing.

1. Know your audience, and speak directly to them

Miranda never wastes time trying to please everyone. She knows exactly who she’s speaking to, and her confidence comes from that. For brands, vague messaging doesn’t cut it anymore. If you’re not clear on your audience, you’re just adding noise. Speak with purpose, and the right people will listen.

2. The details matter more than you think

“This… stuff? Oh, okay. I see. You think this has nothing to do with you.”

It’s easy to overlook the little things when you’re focused on the big picture. But those tiny details? They’re what make your brand real, relatable, and memorable. Skimping here is the fastest way to lose your audience’s trust.

3. Always be ready to evolve

Andy didn’t get it at first. She wasn’t the fashion girl, and she didn’t fit the mold. But she paid attention, learned fast, and delivered when it mattered. The same goes for marketing. Your audience, the platforms, the culture…it’s always shifting. Smart brands evolve, experiment, and pivot when needed. Stagnant is forgettable.

4. Don’t do what everyone else is doing

“Florals? For spring? Groundbreaking.” 

If your campaigns look like everyone else’s, why should anyone care? The brands that stand out are the ones willing to shake things up and take risks.

5. Stay consistent, even when no one’s watching

Miranda’s brand doesn’t bend. Whether she’s at a gala, in the office, or handing off a coat, she holds the same tone, presence, and expectation. It’s what makes her iconic. Your brand should do the same. Consistency across channels, platforms, and campaigns builds trust, and over time, that trust becomes loyalty.

So, next time you’re planning your next business move, put yourself in Miranda’s shoes. 

(And don’t forget to accessorize). That’s all…