Travel Shops Are Here: Expedia’s Influencer-Driven Approach

If you’re into travel content on social media, you’re going to want to check this out.

Expedia has launched Travel Shops, allowing creators to set up their own personalized storefronts in the app. With over 100 Travel Shops now available, you can find genuine recommendations from influencers you trust.

So, what exactly are these Travel Shops? They’re basically curated collections where creators showcase their favourite hotels, experiences, and destinations. These shops give you access to places that fit your vibe and travel style. Instead of browsing generic listings, you can dive into collections that reflect real experiences and tastes.

This move represents a fresh take on how brands can connect with travellers. Instead of relying solely on traditional ads, Expedia is bringing influencers into the mix as modern travel guides. This means you get travel advice from people who genuinely love and understand the places they’re recommending. It adds a personal touch to planning your trips, making it easier to find what you’re looking for and trust the suggestions you see.

And it’s not just Expedia making these changes. A recent LinkedIn B2B Institute survey shows that social media is now the go-to platform for B2B buyers in tech, with influencers playing a significant role in that shift. As brands recognize that authentic connections matter more than ever, we’re likely to see more initiatives like Travel Shops emerge in various industries.

As you scroll through your feeds and dream about your next getaway, it’s exciting to see companies like Expedia embracing new ideas. Travel Shops not only simplify the planning process but also create a space for creators to share their favourite finds. It’s all about making travel feel more personal and authentic. We can’t wait to see how this trend evolves and what other brands will do next.