Wicked Collaborations: The Partnerships Behind the Magic

Last year, the Barbie movie took over our feeds and our hearts. With a $145 million budget, it was impossible to miss.  

Now, all eyes are on Wicked as it gears up to make its entrance. With a matching budget, we're all wondering if they can stir up that same level of hype and box office magic. They're going all out with some fabulous collaborations, and we’re highlighting some of our faves! 

Wicked x Stanley

Tapping into the Stanley Cup hype, this collaboration features limited-edition character colours that are flying off the shelves. It’s a perfect way to carry a bit of that Wicked excitement into fan’s everyday life!

Wicked x Mattel, Inc. 

Mattel has launched a new character collection featuring a singing Elphaba and Glinda. This nostalgic nod connects the new film to characters that fans have loved for years.

Wicked x R.E.M. Beauty 

Ariana Grande’s collaboration with R.E.M. Beauty brings her Glinda character to life, giving fans a chance to add a bit of that character's charm to their beauty routines. It’s a fun way for fans to embrace the film's spirit!

Wicked x OPI 

OPI has introduced a limited-edition nail polish collection inspired by the movie, offering fans a stylish way to celebrate the premiere. It’s a simple yet fun way for fans to show their excitement.

Wicked x Beis 

Beis is offering exclusive bags that capture the essence of the Wicked characters, perfect for the ‘it-girl’ wanting to carry a little magic with them.

With these amazing collaborations and clever marketing strategies, Wicked is definitely set to make its mark. We’re eager to see how they’ll measure up in the box office when the movie premieres on November 22.