CASE STUDY

Inner Glo, a premium active-wear brand, partnered with The Concept Agency to launch their business venture and establish a strong foothold in the competitive active-wear market. By targeting fitness enthusiasts aged 18-40 who value functionality, style, and quality, we developed a comprehensive strategy focused on influencer marketing, user-generated content, and organic growth. Our efforts not only drove brand awareness but also built a dedicated community through consistent social media and email marketing. Additionally, we optimized the Shopify store, ensuring a seamless shopping experience that enhanced product visibility and facilitated transactions, setting Inner Glo on the path to success.