Rachel Azagury Rachel Azagury

Long Live the King: Burger King's Latest Heartfelt Campaign

Burger King's latest campaign, "Long Live the King," has struck a chord with families worldwide. Created by the VML Spain agency, this campaign leverages the power of family relationships to engage customers on a deeper emotional level.

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Rachel Azagury Rachel Azagury

Crafting Connections: Crayola's Campaign for Creativity

Crayola’s Campaign for Creativity reunites adults with their childhood artwork, showcasing the lifelong impact of creative self-expression. Through tear-jerking short films and heartwarming stories, the initiative highlights the importance of nurturing children’s creativity.

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Rachel Azagury Rachel Azagury

Lisa Vanderpump: Bravo to Business Empire

When you think of Lisa Vanderpump, you think of her glamorous house in the hills, her British charm, and maybe a bit of drama from Vanderpump Rules. But there's more to Lisa than just her TV persona. She’s a savvy businesswoman who has turned her fame into a thriving empire. Let’s explore how she’s done it and what we can learn from her journey.

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Rachel Azagury Rachel Azagury

Diversifying Boardrooms: e.l.f. Beauty's Bold Move

e.l.f. Beauty’s latest campaign, ‘So Many Dicks,’ sheds light on the lack of diversity in corporate boardrooms, urging for more inclusion. Backed by eye-catching digital screens in Wall Street, the campaign challenges the status quo with staggering statistics, aiming to double the representation of women and diverse members on corporate boards by 2027.

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Rachel Azagury Rachel Azagury

Nike's Next MVP: Caitlin Clark's Multi-Million Dollar Deal

Nike’s strategic decision to sign Caitlin Clark to an exclusive eight-year, $28 million, contract is making headlines in the sports world. Explore how this historic deal, amidst Clark’s record-breaking viewership and rising influence, is reshaping the landscape of women’s basketball and sports marketing.

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Rachel Azagury Rachel Azagury

The Beauty of Authenticity: Dove’s Commitment to Real Beauty

Dove's latest campaign rejects AI models in advertising, emphasizing their commitment to real beauty and inclusivity. The campaign highlights the disconnect between AI-generated ideals and the diversity of real beauty, showcasing how AI can distort perceptions. Dove pledges never to use AI to manipulate or distort women's images, setting a new standard in advertising that champions authenticity and diversity.

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Rachel Azagury Rachel Azagury

Cheap Thrills:  IKEA’s Chaotic Campaign 

Explore how IKEA's bold campaign celebrates affordability amidst chaos. Discover stylish solutions at prices you can afford, as IKEA challenges marketing norms with its emphasis on accessibility and practicality. Join the celebration of resilience and affordability, and see why IKEA's campaign resonates with value-seeking consumers.

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