In today’s digital world, having a powerful social media presence is more than just being seen—it’s about building real connections with your audience. For health and wellness brands, social media offers a unique opportunity to inspire, educate, and engage with clients on a daily basis. It’s where potential clients discover who you are, connect with your content, and ultimately decide if they want to book your services.

Learn how to leverage email marketing to strengthen client relationships, boost bookings, and increase engagement for your health and wellness brand. Whether you run a med spa, yoga studio, or fitness center, discover tailored strategies to make your clients feel valued, keep them motivated, and drive consistent growth. Explore personalized tips, targeted campaigns, and follow-up tactics to elevate your wellness business with The Concept Agency.

Sabrina Carpenter is a name that's been on everyone's lips lately—and for good reason. The 25-year-old pop star has been on an impressive journey, steadily climbing the ladder to stardom. But it's not just her music that's capturing attention—her marketing strategies are just as noteworthy.

From TikTok triumphs to powerful storytelling, the 2024 Paris Olympics offered plenty of marketing insights. Check out what we’re taking away from this year’s Games.

In a brilliant move that’s sparking excitement among ‘90s kids, Polly Pocket has gone from pocket-sized to super-sized. Mattel, in collaboration with Airbnb, has brought Polly’s iconic world to life in a 42-foot-tall Slumber Party Fun compact, located in Littleton, Massachusetts.

Kiehl’s has everyone talking with their latest campaign—one that’s making a statement for what it isn’t trying to sell.

Instead of riding the wave of marketing advanced skincare to young kids (we’re looking at you, Drunk Elephant), Kiehl’s is taking a stand. Their “anti-marketing” campaign focuses on age-appropriate skincare and preserving the magic of childhood.

In 1947, De Beers revolutionized the diamond industry with their iconic slogan, "A diamond is forever”. Named the number one slogan of the century by Advertising Age in 1999, this campaign is a masterclass in emotional marketing, showing how a powerful message can create a timeless impact.

Gymshark, known for its premium gym apparel, has launched a bold new campaign to strengthen its presence in the US market. Named "We Do Gym," this initiative unifies Gymshark's marketing efforts for the next year under a single theme.

In a world saturated with influencer endorsements, The Ordinary is standing out, championing transparency and science in their latest campaign.

Burger King's latest campaign, "Long Live the King," has struck a chord with families worldwide. Created by the VML Spain agency, this campaign leverages the power of family relationships to engage customers on a deeper emotional level.

2024 marks the inaugural year of Lions Creators at Cannes Lions. Explore how influencers and creators are being celebrated for their impactful connections and valuable contributions.

Crayola’s Campaign for Creativity reunites adults with their childhood artwork, showcasing the lifelong impact of creative self-expression. Through tear-jerking short films and heartwarming stories, the initiative highlights the importance of nurturing children’s creativity.

When you think of Lisa Vanderpump, you think of her glamorous house in the hills, her British charm, and maybe a bit of drama from Vanderpump Rules. But there's more to Lisa than just her TV persona. She’s a savvy businesswoman who has turned her fame into a thriving empire. Let’s explore how she’s done it and what we can learn from her journey.

Discover how Billie Eilish shook up social media with her ingenious 'Close Friends' marketing move, gaining millions of followers and driving buzz for her latest album.

e.l.f. Beauty’s latest campaign, ‘So Many Dicks,’ sheds light on the lack of diversity in corporate boardrooms, urging for more inclusion. Backed by eye-catching digital screens in Wall Street, the campaign challenges the status quo with staggering statistics, aiming to double the representation of women and diverse members on corporate boards by 2027.

Discover the marketing strategies behind Corona Premier’s Premier Club campaign, and how the brand is breaking stereotypes, promoting the balance between fitness and fun.

From personalized recommendations to global reach with a local touch, discover how email marketing can elevate your jewelry brand, increase engagement, and cultivate lasting relationships with your customers.

Nike’s strategic decision to sign Caitlin Clark to an exclusive eight-year, $28 million, contract is making headlines in the sports world. Explore how this historic deal, amidst Clark’s record-breaking viewership and rising influence, is reshaping the landscape of women’s basketball and sports marketing.

Dove's latest campaign rejects AI models in advertising, emphasizing their commitment to real beauty and inclusivity. The campaign highlights the disconnect between AI-generated ideals and the diversity of real beauty, showcasing how AI can distort perceptions. Dove pledges never to use AI to manipulate or distort women's images, setting a new standard in advertising that champions authenticity and diversity.