In a fiercely competitive health and wellness industry, standing out in a saturated market is no small task.  But there’s one brand that continues to come out on top and keeps us coming back for more—Rhode. Launched in June of 2022, the brand made a major impact, hitting $10 million in sales in just 11 days and drawing over 1 million sign-ups on their waitlist. 

So what makes them so successful? Read more...

Georgia Costello, the Vancouver-based entrepreneur behind bikini brand Strawberry Milk Mob, is redefining how brands engage on social media. With 2.2 million TikTok followers and 282k on Instagram, Georgia didn’t grow her platform by pushing products. Instead, she built her audience by simply being herself.

Earlier this week, OLLY Canada proudly introduced their latest campaign, "Wellness on Your Terms," and let me tell you, it’s a breath of fresh air. This campaign is a powerful step towards empowering women to take charge of their health and challenge the taboos that often surround women’s wellness.

Celebrating 65 years of inspiring dreams, Barbie has partnered with WNBA legend Sue Bird, one of the brand’s 2024 Role Models, to kick off their newest campaign, “Give Limitless Possibilities.” The ad poses a question: If you could give the kids in your life anything, what would it be?

Nike is taking a bold stance with its latest campaign, “Winning Isn’t For Everyone.” With Willem Dafoe narrating and featuring Olympic stars like LeBron James, Sophia Smith, and A’ja Wilson, the ad is a reflection of Nike’s commitment to showcasing what it takes to achieve greatness.

In a world where first impressions are often made online, having a strong and cohesive brand is more important than ever. For health and wellness businesses, your brand isn’t just a logo or a colour scheme—it’s the essence of how you present yourself to the world and connect with your audience.

In today’s digital world, having a powerful social media presence is more than just being seen—it’s about building real connections with your audience. For health and wellness brands, social media offers a unique opportunity to inspire, educate, and engage with clients on a daily basis. It’s where potential clients discover who you are, connect with your content, and ultimately decide if they want to book your services.

Learn how to leverage email marketing to strengthen client relationships, boost bookings, and increase engagement for your health and wellness brand. Whether you run a med spa, yoga studio, or fitness center, discover tailored strategies to make your clients feel valued, keep them motivated, and drive consistent growth. Explore personalized tips, targeted campaigns, and follow-up tactics to elevate your wellness business with The Concept Agency.

Sabrina Carpenter is a name that's been on everyone's lips lately—and for good reason. The 25-year-old pop star has been on an impressive journey, steadily climbing the ladder to stardom. But it's not just her music that's capturing attention—her marketing strategies are just as noteworthy.

From TikTok triumphs to powerful storytelling, the 2024 Paris Olympics offered plenty of marketing insights. Check out what we’re taking away from this year’s Games.

In a brilliant move that’s sparking excitement among ‘90s kids, Polly Pocket has gone from pocket-sized to super-sized. Mattel, in collaboration with Airbnb, has brought Polly’s iconic world to life in a 42-foot-tall Slumber Party Fun compact, located in Littleton, Massachusetts.

Kiehl’s has everyone talking with their latest campaign—one that’s making a statement for what it isn’t trying to sell.

Instead of riding the wave of marketing advanced skincare to young kids (we’re looking at you, Drunk Elephant), Kiehl’s is taking a stand. Their “anti-marketing” campaign focuses on age-appropriate skincare and preserving the magic of childhood.

In 1947, De Beers revolutionized the diamond industry with their iconic slogan, "A diamond is forever”. Named the number one slogan of the century by Advertising Age in 1999, this campaign is a masterclass in emotional marketing, showing how a powerful message can create a timeless impact.

Gymshark, known for its premium gym apparel, has launched a bold new campaign to strengthen its presence in the US market. Named "We Do Gym," this initiative unifies Gymshark's marketing efforts for the next year under a single theme.

In a world saturated with influencer endorsements, The Ordinary is standing out, championing transparency and science in their latest campaign.

Burger King's latest campaign, "Long Live the King," has struck a chord with families worldwide. Created by the VML Spain agency, this campaign leverages the power of family relationships to engage customers on a deeper emotional level.

2024 marks the inaugural year of Lions Creators at Cannes Lions. Explore how influencers and creators are being celebrated for their impactful connections and valuable contributions.

Crayola’s Campaign for Creativity reunites adults with their childhood artwork, showcasing the lifelong impact of creative self-expression. Through tear-jerking short films and heartwarming stories, the initiative highlights the importance of nurturing children’s creativity.

When you think of Lisa Vanderpump, you think of her glamorous house in the hills, her British charm, and maybe a bit of drama from Vanderpump Rules. But there's more to Lisa than just her TV persona. She’s a savvy businesswoman who has turned her fame into a thriving empire. Let’s explore how she’s done it and what we can learn from her journey.

Discover how Billie Eilish shook up social media with her ingenious 'Close Friends' marketing move, gaining millions of followers and driving buzz for her latest album.