If you’re anything like us, you spent last Sunday curled up on the couch watching Netflix’s new Martha Stewart documentary. And let’s just say—it did not disappoint. Martha’s story is full of ups and downs, showing how she built an empire, lost it all (and then some), and came back in a way that no one saw coming.

Few brands have mastered the art of rivalries like McDonald’s and Burger King. It’s a playful battle that’s spanned decades, with both using creativity and humour to keep people entertained, no matter where their burger loyalty lies. In honour of Halloween, zeroing in on Burger King’s 2017 #ScaryClownNight campaign.

Last year, the Barbie movie took over our feeds and our hearts. With a $145 million budget, it was impossible to miss.  

Now, all eyes are on Wicked as it gears up to make its entrance. With a matching budget, we're all wondering if they can stir up that same level of hype and box office magic. They're going all out with some fabulous collaborations, and we’re highlighting some of our faves!

If you’re into travel content on social media, you’re going to want to check this out.

Expedia has launched Travel Shops, allowing creators to set up their own personalized storefronts in the app. With over 100 Travel Shops now available, you can find genuine recommendations from influencers you trust.

Wait, does Gap have really cute clothes, or are we just getting old?!

Nope, it’s not just us. Gap is officially stepping up its game, and their latest collaboration with Cult Gaia proves they’re moving past the classic jeans-and-crewneck combo your grandma used to love.

In a fiercely competitive health and wellness industry, standing out in a saturated market is no small task.  But there’s one brand that continues to come out on top and keeps us coming back for more—Rhode. Launched in June of 2022, the brand made a major impact, hitting $10 million in sales in just 11 days and drawing over 1 million sign-ups on their waitlist. 

So what makes them so successful? Read more...

Georgia Costello, the Vancouver-based entrepreneur behind bikini brand Strawberry Milk Mob, is redefining how brands engage on social media. With 2.2 million TikTok followers and 282k on Instagram, Georgia didn’t grow her platform by pushing products. Instead, she built her audience by simply being herself.

Earlier this week, OLLY Canada proudly introduced their latest campaign, "Wellness on Your Terms," and let me tell you, it’s a breath of fresh air. This campaign is a powerful step towards empowering women to take charge of their health and challenge the taboos that often surround women’s wellness.

Celebrating 65 years of inspiring dreams, Barbie has partnered with WNBA legend Sue Bird, one of the brand’s 2024 Role Models, to kick off their newest campaign, “Give Limitless Possibilities.” The ad poses a question: If you could give the kids in your life anything, what would it be?

Nike is taking a bold stance with its latest campaign, “Winning Isn’t For Everyone.” With Willem Dafoe narrating and featuring Olympic stars like LeBron James, Sophia Smith, and A’ja Wilson, the ad is a reflection of Nike’s commitment to showcasing what it takes to achieve greatness.

In a world where first impressions are often made online, having a strong and cohesive brand is more important than ever. For health and wellness businesses, your brand isn’t just a logo or a colour scheme—it’s the essence of how you present yourself to the world and connect with your audience.

In today’s digital world, having a powerful social media presence is more than just being seen—it’s about building real connections with your audience. For health and wellness brands, social media offers a unique opportunity to inspire, educate, and engage with clients on a daily basis. It’s where potential clients discover who you are, connect with your content, and ultimately decide if they want to book your services.

Learn how to leverage email marketing to strengthen client relationships, boost bookings, and increase engagement for your health and wellness brand. Whether you run a med spa, yoga studio, or fitness center, discover tailored strategies to make your clients feel valued, keep them motivated, and drive consistent growth. Explore personalized tips, targeted campaigns, and follow-up tactics to elevate your wellness business with The Concept Agency.

Sabrina Carpenter is a name that's been on everyone's lips lately—and for good reason. The 25-year-old pop star has been on an impressive journey, steadily climbing the ladder to stardom. But it's not just her music that's capturing attention—her marketing strategies are just as noteworthy.

From TikTok triumphs to powerful storytelling, the 2024 Paris Olympics offered plenty of marketing insights. Check out what we’re taking away from this year’s Games.

In a brilliant move that’s sparking excitement among ‘90s kids, Polly Pocket has gone from pocket-sized to super-sized. Mattel, in collaboration with Airbnb, has brought Polly’s iconic world to life in a 42-foot-tall Slumber Party Fun compact, located in Littleton, Massachusetts.

Kiehl’s has everyone talking with their latest campaign—one that’s making a statement for what it isn’t trying to sell.

Instead of riding the wave of marketing advanced skincare to young kids (we’re looking at you, Drunk Elephant), Kiehl’s is taking a stand. Their “anti-marketing” campaign focuses on age-appropriate skincare and preserving the magic of childhood.

In 1947, De Beers revolutionized the diamond industry with their iconic slogan, "A diamond is forever”. Named the number one slogan of the century by Advertising Age in 1999, this campaign is a masterclass in emotional marketing, showing how a powerful message can create a timeless impact.

Gymshark, known for its premium gym apparel, has launched a bold new campaign to strengthen its presence in the US market. Named "We Do Gym," this initiative unifies Gymshark's marketing efforts for the next year under a single theme.

In a world saturated with influencer endorsements, The Ordinary is standing out, championing transparency and science in their latest campaign.